CHALLENGE
How can we understand the nomadic lifestyle of millennials, identify their needs for freedom and flexibility and the implications it has over the concept of home they are creating ?
2. THE PROCESS
key findings
- Millennials are the biggest generation in America migrating within the U.S. People from 20 to 26 are at their highest peak of moving years.
- Millennials struggle when they have to organize, get rid of things or set boundaries inside their home. This is a cause of anxiety in their daily lives and a common point of discussion between roommates and partners. 42% of people say they find it hard to ask for their own areas, so the battle-lines are often unclear.
OUTCOMES
- App with rewards and penalties related to the achievement of house tasks for roommates.
- The app helps avoid pain points inside the house and helps people do their daily duties in a fun an easy way.
- This app enables people to contribute to build a better environment inside their home and make lifelong relationships.
- Homelosophy would also be a platform to build a community of people that are looking for roommates. Their profile would enable them to be scored by other members of the community and find roommates easily in the future.
