RADEN
CHALLENGE
How can we increase sales and penetration the market by creating a seamless travel experience through a design-driven luggage (product) ?
The luggage aims to minimize the pains of traveling through functional, minimal and beautiful design. It also targets to become a leading company in the segment of smart suitcases by offering an affordable product in the market. To achieve this purpose Raden wants to increase awareness, and generate more sales by driving penetration in the market. Its ultimate goal is to increase its portfolio by adding products or services that would add up the frequency of purchase.
key findings
- Younger people don’t have an affinity for a particular luggage brand, there are heavyweights in the industry but they don’t have a passion for these companies. Travel is painful and people are leaning towards products that can offer them a seamless experience with fun and usable add-ons.
- Design and aesthetics are playing an important role when young people define the product they want to buy, this gives Raden a white space on the market to position their product. This will enable them to become a leading company in the travel industry with competitive prices and a big percentage of potential customers
OUTCOMES
- Raden needs to increase its visibility inside their target segment, for this the company will create unique and seamless touch points with its clients from the moment they buy the products through all the process of using them.
- Sales points would be diverse and generate an immersive experience. They would target art shows and events around the country to generate customer engagement.
- They would create different ways to target their customers as developing pop up shops in key locations such as airports and being present in trendy an upcoming neighborhoods. The future product will be an important point to gather more customers as well as the different services related to a seamless travel that they would be able to offer.
